About Us

The Ultimate Fan Experience, Enabling True Fan Intelligence

Incorporated in 2009, Swanbay Ltd is an international sports digital media production company who has revolutionised digital media management & delivery in sport by developing MatchVision®. The global sports technology market is estimated to be worth $17.9B which is expected to reach $40.2B by 2026, whilst the sports market in the UK alone is worth in excess of £11.5bn per year. Approximately 25-30% is attributed to sporting highlights, post live events, and Swanbay’s MatchVision® service addresses this growing market in a way which no-one else is.

We provide an unrivalled digital service for rights holders, from leagues, federations, clubs & broadcasters to sponsors, advertisers & commercial partners. We are creating new content distribution revenue opportunities across the globe whilst allowing fans to watch what they want, when they want. Swanbay’s ground-breaking technology helps to meet the insatiable appetite for digital entertainment and enables its clients to engage with, grow and monetise their audience, fans and customers.

Editing of sports content is typically done manually, which is an expensive and time-consuming process. Sports media companies are forced to utilise significant resources to catalogue & edit archived video to make it usable never mind granting fan access to it. Swanbay’s innovative service addresses these issues and revolutionises the way sport content is used and engaged with by owners, rights holders and fans alike.

Whether you are a Federation, Content Owner or Sports Club, MatchVision® offers your organisation and your fan base a service with unique capabilities like no other, globally.

Meet the Team

Steve O’Meara-Chief Executive Officer
Steve O’Meara
Chief Executive Officer

22 years within the IT industry. Sales and general management experience working in EMEA and US. He built the IBM division at Morse.

Danny Crossen-Head of Sport
Danny Crossen
Head of Sport

With over 20 years experience in digital and mobile Danny has worked with MNO's globally and also some of the biggest sporting brands including both Manchester clubs.

Nicki Bundock
Head of Operations

With over 20 experience in operations, Nicki has worked formally within British Airways and latterly running her own sports and health supplement business.

Mike Street-Chief Technology Officer
Mike Street
Chief Technology Officer

25 years’ experience in product development for major blue chip companies including BT, NCR, Prime, Mobeon and AirG.

Abhishek Kumar-Development Manager
Abhishek Kumar
Development Manager

12+ years of experience in Software Development, Project Management & Client coordination across multiple domain, Hands-on experience in working with Technologies like: NodeJS, Python, React, Angular, PHP, Cloud (AWS, Google), IOT (Internet Of Things)