How did the ideas behind the Swanbay service develop?
The ideas which led to the creation of Swanbay had been around for a few years before the arrival of Steve O’Meara as Chief Executive Officer and Duncan McIntyre as Chairman of the Advisory Board provided focus and a new impetus to the company. Duncan was chairman of Monitise – the mobile banking and payments company – and brought his knowledge of the mobile marketplace while Steve added his experience of leading two start-up technology companies at Azlan and Morse. Chief Technical Officer Mike Street has been in the IT/Telecoms sector for over 35 years and spent the 10 years prior to joining Swanbay providing IT solutions to mobile network operators.
What makes Swanbay different from other mobile video content providers?
Swanbay is more than a mobile video content provider. We also provide the technology platform which means Mobile Network Operators can start providing our service to their consumers with no capital expenditure required and with a rapid ‘time to market’. We can provide content owners with their own ‘channels’ to showcase their material which can be either advertising-funded or paid for by subscription.
Our strategic partnerships with global mobile billing technology companies means that subscribers can pay their fees for our premium subscription channels – which include exclusive English Premier League soccer club content – as part of their routine mobile phone bills and don’t have to worry about providing their payment details to yet another company.
Beyond video, Swanbay will be increasingly offering mobile technology-related services such as Geofencing, SMS text alerts and mobile scratchcards as we provide a complete mobile ecosystem for businesses and organisations to communicate with their customers, fans and supporters.
What technology do you use?
Our technology infrastructure has been built in-house and designed to be easy to deploy with multiple mobile network operators. We continue to enhance and develop our technology to keep pace with the fast-moving world of mobile communications. Currently we are developing new platforms and user interfaces to make the user experience even better and more intuitive.
When will I be able to watch swanbay.tv?
We’re continually in discussions with mobile network operators and content rights holders around the world and will be rolling out our services in new geographies just as soon as we can. Our scalable technology has been designed to cope with whatever demands are made on it so we’re ready to go as soon as the necessary agreements are in place.