TAMPA, Fla. – June 25, 2014 – Syniverse today announced that swanbay.tv , a U.K.-based mobile video service provider, has selected Syniverse to support the rollout of its mobile marketing services to promote its content distribution to customers overseas. Through Syniverse’s direct connections with more than 1,000 mobile service providers around the world, swanbay.tv will be able to better support its customers’ objectives to engage mobile-user audiences, wherever they are in the world, using the Syniverse Campaign Management solution.
The agreement builds on an existing relationship in which Syniverse has helped swanbay.tv support English Premier League and European soccer clubs to reach their rapidly growing fan bases in Asia Pacific and India. Working with Syniverse, swanbay.tv is launching integrated mobile marketing campaigns for the clubs in Malaysia, India, Indonesia, Australia and Eastern Europe. Read More →