TAMPA, Fla. – June 25, 2014 – Syniverse today announced that swanbay.tv , a U.K.-based mobile video service provider, has selected Syniverse to support the rollout of its mobile marketing services to promote its content distribution to customers overseas. Through Syniverse’s direct connections with more than 1,000 mobile service providers around the world, swanbay.tv will be able to better support its customers’ objectives to engage mobile-user audiences, wherever they are in the world, using the Syniverse Campaign Management solution.
The agreement builds on an existing relationship in which Syniverse has helped swanbay.tv support English Premier League and European soccer clubs to reach their rapidly growing fan bases in Asia Pacific and India. Working with Syniverse, swanbay.tv is launching integrated mobile marketing campaigns for the clubs in Malaysia, India, Indonesia, Australia and Eastern Europe.Read more
Despite being over 6500 miles (10,000km) away, Malaysian fans of Everton – the English Premier League club –can still keep in touch with their favourite team on their smartphones, feature phones or tablets.
Thanks to a new partnership with swanbay.tv, Malaysian fans who use the Maxis Communications network can view match highlights, behind-the-scenes interviews and exclusive interviews with Everton first team players and manager, Roberto Martinez.Read more